Helping one of the leading cannabis brands in California tap into the general market.
This video was recently featured in Yahoo! as “heart-warming,” where the client’s CMO said, “Flowertown captured Papa & Barkley's brand DNA and Eureka, California roots and brought our story life through an emotive retelling of our brand origin story that differentiates our mission and values.”
We wanted to tell the “Why” of Papa & Barkley. It turns out the why is a lot more than just a white space in a growing market, but a delicate narrative between a father and son.
Here’s the complete case study for our influencer campaign with Papa & Barkley. I provided copywriting, post-production management, and creative direction to the project.
As part of our case study with Papa & Barkley, we made a number of pieces of unique content that would promote the brand and their product. This was just one of the video assets we pushed to our influencers.