Ethos
Ethos Life - An easier, faster, and better way to get life insurance.
Ethos is a leading life insurance tech company. As the Editorial Director, I led a small team of creatives. I also helped conceptualized and wrote some of our top-performing ads, helping to increase ROAS by nearly 40% in our OTT and linear channels. I played a key part in bringing these assets from concept, writing, into production and post including vetting production vendors and managing external relationships.